Bengal's handloom industry The handloom industry of Bengal originated during the middle of the Mughal rule in India. West Bengal rich tradition of Handloom Weaving. It is a part of its cultural heritage. The textile products of Bengal have attracted not only national but also worldwide attention and bears the timeless legacy of our cultural heritage. ‘Jamdani’ and ‘Tangail’ are two pioneer sarees in the filed of heritage handloom products of Bengal handloom. Silks of Bengal were much acclaimed the world over since ancient times. The most well known Bengal silk saree which carry its popular name is Baluchari saree - a production of exclusive design and fabulous weaving technique. A revival in recent time of both the Baluchari and another out standing traditional Bengal saree - "Daccai" has lead to nation wide and world wide popularity and interest in Bengal silks. Like silks cotton sarees are also woven in a fascinating and exquisite range. Shantipur in Nadia has been renowned for its handlooms from 1409 CE. Santipuri saris were the first-ever from West Bengal to receive a Geographical Indication. They use a “Do-Rookha” technique to weave a double-sided design — the sari looks the same on either side. The skilled weavers now also weave jamdani to boost their income, and were named ‘Model Cluster of India’ last year at the National Handloom Day celebrations in Chennai. Fulia, Nabadwip and other neighbouring areas in Nadia district are famous for the handloom industry. Shantipur and Fulia handloom account for lion's share of the clothes sold all over India.