Malini Agarwal, aka MissMalini, is the founder and creative director of MissMalini Entertainment, a leading media lifestyle brand that creates highly engaging, multi-platform content geared towards India’s Internet Generation.
Malini is India’s first and most famous digital influencer, having pioneered Indian lifestyle blogging with her website MissMalini.com in 2008. Today, MissMalini Entertainment content reaches 30 million people a month across their own channels, with over 10 million direct social media followers.
A regular speaker at CMO forums on digital brand building, Malini was featured in the ET Women Ahead Listing of 2018 by The Economic Times and awarded the Women Super Achiever Award at Femina’s 5th World Women Leadership Congress & Awards. Ranked #1 on IMPACT 50 Most Influential Women in Media, Marketing and Advertising 2017, she was also recognized among business leaders to watch out for in Fortune India’s 40 Under 40 List as well as GQ’s 50 Most Influential Young Indians' List and World Marketing Congress’ 50 Most Influential Digital Marketing Leaders' Listing in 2017. She was also featured as one of the Top 10 Young Business Women of 2016 by CNBC-TV18 at the Young Turks Summit and declared the #1 Digital Influencer in the world on SERMO’s Digital Influencer Index 2016.
Malini is a regular industry panelist and moderator. She was the keynote speaker at the Babson College Indian Symposium and FICCI Flow chapters of Amritsar, Jaipur, Kolkata, and Ahmedabad.
Within a few years of blogging, The Huffington Post and Forbes named Malini as 'India’s Most Famous Digital Influencer' and, since then, Malini has been profiled by various international media outlets including BBC World (UK), Reuters, CNN (USA), DW (Germany), TV5 (France) and The Globe & Mail (Canada). MissMalini Entertainment is a regular fixture in local publications such as Vogue India, Elle India, Grazia India, Hello! India, India Today, The Economic Times, Business Standard, NDTV Profit, and on CNBC's Young Turks as a fast-growing media start-up to watch.
Expanding on her digital leadership, Malini made her first foray into television in 2014, with the self-produced reality entertainment TV series, 'MissMalini’s World' on TLC. She went on to also host 'Kya Seen Hai @MissMalini' on ZOOM, one of India’s leading Bollywood and Entertainment TV channels, and then two seasons on Vh1 with her show 'Inside Access with MissMalini'.
Malini released her first book, To the Moon: How I Blogged My Way To Bollywood, with HarperCollins in January 2018, which peaked at #3 Non-Fiction (and #8 overall) on India's Top 10 Nielsen bestseller chart.
Malini’s passion and efforts are now spent using her reach and influence to launch social initiatives that facilitate cultural change. The most prominent of these is her invite-only Facebook group exclusively for women called ‘Malini’s Girl Tribe,’ a supportive community of 25,000 women, as well as her 'Positive Masculinity' community, a co-ed group for all to discuss the way towards a more socially progressive world. By creating safe spaces for women, a variety of topics are discussed openly every day. Women are able to support each other, help each other, and have meaningful connections. The Girl Tribe also gave rise to a web series featuring guests as Rega Jha, Adhuna Bhabani, Mallika Dua, Sonali Bendre Behl, Anjali Lama, Trisha Shetty, and Dia Mirza, covering topics ranging from oppressive beauty standards and gender expectations to raising compassionate children, fighting sexual abuse, and more.
On 18 July 2018, Malini launched #ItEndsWithMe, a campaign to raise everyone’s social consciousness, engagement, and commitment towards fighting against the pervasiveness of sexism, violence, and discrimination in our world. With continuous multimedia and multilingual pledges to take a stand - coming from numerous individuals, celebs, and brands - the campaign has sparked a longer-term movement for change.
On 12 June 2020, Malini launched #IgnoreNoMoreOnline, a campaign that empowers not just women but also men to help them protect themselves against online trolls and abuses all over the Internet. The purpose is to not accept social media’s creep-fest but to stand against it. She has been receiving great support for the campaign from individuals, celebs, media houses, and brands.
Malini’s 20-year career in media and entertainment includes stints as a vertical head at MTV, as a popular RJ and Programming Director at Radio One, and as the Head of Digital Content for Channel V.