Kabita Singh is one of the most popular food YouTubers in India. With over 9 million subscribers, her channel 'Kabita’s Kitchen' has a viewership of 1.35+ billion.
Her mission is to provide simple, easy, and authentic recipes with the primary focus being to create these recipes for audiences who do not know much about cooking. Other than Indian recipes, she also prepares dishes which are Indian adaptations of international cuisines.
Kabita used to watch recipes on YouTube when she lived in the UK. Soon she realized that there is a niche in the food category on YouTube which she could target. The idea was to make recipe videos that show every minor detail of the cooking process and, at the same time, can be cooked with ingredients which are easily available at one's home or in the grocery store next door.
Kabita's channel was among the first few YouTube channels to cross 1 million subscribers. She, along with thirteen other creators, crossed the million mark and was felicitated during the YT Fanfest 2017. She, along with other top YouTube creators, participated in YT APCA Creator Summit in 2017 (Melbourne, Australia) and in 2018 (Seoul, South Korea).
Kabita manages her channel (without any team) along with her two children, Ryan and Anaya. The media has termed her as #SocialSuperMom on Mother’s Day special (The Times of India, Asian Age, Social Samosa, India.com, IFN).