At the age of nineteen, Avinash approached his father and told him that he wanted to drop out of college and become a photographer. The following day, his father gifted him his first camera. And that was the start of a lifelong commitment to the craft.
With the support and guidance of Ashutosh Gowariker-Aaamir Khan-Salman Khan trifecta, he established himself as a celebrity photographer. He remains indebted to Ashutosh Gowariker for giving him the opportunity to assist him and for introducing him to Aamir Khan. He is grateful to Aamir for giving him his first break in mainstream media, and to Salman for unconditionally supporting him in the initial phase of his career.
Avinash enjoys creating drama that is inherent in shooting film posters as well as portraitures, editorials, and fashion shoots, where human beings are carefully arranged on a canvas. The expressions on their faces, their gestures and moods, their clothes and movements - every detail, in fact, is part of the set-up that sells something, a movie or a product.
Then there’s the whole process of blank to built-up, which poses a unique challenge, where one begins with nothing but bare walls each time. Slowly, the paraphernalia of the shoot arranges itself around the photographer. The elements come together one-by-one – the model, the crew, the make-up artist, lights, wires, stands, and, finally, the photographer and his camera. They create a buzzing, transient, self-contained universe.
Avinash greatly admires Gautam Rajadhyaksha and Richard Avedon. The simplicity of their images is echoed across their work - from uncomplicated lighting, styling, and minimal post-production through to the final image.
Avinash’s body of work includes personalities such as Amitabh Bachchan and Arjun Kapoor, Hema Malini and Sonakshi Sinha, Ustad Zakir Hussain and Sachin Tendulkar. He has shot for PETA and D’Décor, and for editorials of Filmfare and L’Officiel, among others.
By nature outgoing and always true to himself, Avinash savors his relationships with people, always trying to understand what makes them tick and what makes them comfortable. He extends that same understanding to the celebrities he shoots. He is fortunate to call a lot of them his friends, perhaps because he looks at each of them as individuals.