How to Become a Copywriter in 2021: Step-by-Step Guidance

How to Become a Copywriter in 2021: Step-by-Step Guidance

Vishwajeet Singh

Vishwajeet Singh

Writer and Creative Producer


7:00 PM on Wed, 14 July

 Fee Structure

Rs. 149.61 for 120 Minutes Session


₹149.61 ₹699.11 79% off

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Program Description

In 2021, businesses are hiring copywriters like crazy. Copywriters don’t need formal training or education.

A copywriter is someone who is paid to write 'copy' – words designed to prompt action. Copywriting is about the act of promoting or selling a business, product, or service - which makes it a form of marketing.

Copywriting can take a wide variety of forms: Advertising, Websites, Emails, Blog posts, Landing pages, Brochures, Presentations, Video scripts, Headlines, Product descriptions, and so on.

It is intended to drive an action. Sometimes, you want to drive an action immediately. This type of copywriting is called 'direct response copywriting'. Sometimes, immediate action isn’t the goal, so the idea is to essentially drive branding.

The 3 Types of Copywriting Jobs

  1. Work as a staff copywriter at an agency
  2. Work as a copywriter for an in-house marketing team
  3. Become a freelance copywriter

What Will You Learn in This 2-Day Course?

  • The What, Why, and Who of Copy
  • Brand Research and 5-Second Tests
  • Understanding a Brand Story
  • Creating a Brand Story
  • Copywriting for Different Platforms
  • Understanding a Brand Campaign
  • Creating a Brand Campaign
  • Case Study and Analysis

You will also learn the basics of persuasive writing, how to get clients and how to develop your freelancing business.

Copywriting is not about storytelling, it's about telling true stories well. Harness your creative juices and hop on this learning bandwagon.

Please Note:

  • You can add yourself to the class group as soon as you book.
  • You can watch the class recordings on the Spark.Live app and website. Just log in with your email id.
  • During the live-streamed classes, you can ask questions and get all your doubts cleared.
  • What you will learn in this course is original, tested, and very detailed.

You will receive a Certificate of Completion at the end of the course.

How it Works

  • Session is suitable for age range 18 to 65.
  • Expert can speak languages English, Hindi.
  • Session would be in English. However, you can request the Expert to converse in any language they know.

Vishwajeet Singh

Writer and Creative Producer

Years of Experience
Number of Lives Touched
City of Residence

Vishwajeet is Chief Marketing Officer and Co-Founder of A seasoned marketing professional from MICA, Ahmedabad, with over 7 years of experience, he is well-versed in Script Writing, Long Form Writing, Content Writing, and Copy Writing. Vishwajeet is also a pro in Marketing and Communication Design.

View Details


Profile image of Sulagna Mitra

Sulagna Mitra 16/07/2021

It was a well-explained session, great trainer, got a hang of basic concepts in much detail. The way of teaching was interesting & examples were note-worthy, would love to attend more such sessions.

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