Certified Content Writing Course: Learn to Write SEO-Friendly & Professional Content for Websites, Articles, and Headlines - 3-Day Masterclass

Certified Content Writing Course: Learn to Write SEO-Friendly & Professional Content for Websites, Articles, and Headlines - 3-Day Masterclass

Poonam Mashru

Poonam Mashru

Certified Digital Marketing Coach, CEO & Co-Founder of 'Softpro Computer Education,' and Founder of 'DMTI SOFTPRO'


7:00 PM on Fri, 04 December

 Fee Structure

Rs. 577.21 for 360 Minutes Session


₹577.21 ₹780.0 26% off

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Program Description

With everything going digital, the rules for content writing have changed drastically. Traditional print content writers are struggling with digital content writing, whereas digital content writers are constantly attending sessions, workshops, and masterclasses to stay on top of their game. 

If you're someone who routinely writes content and wants to brush up on your skills, then this certified content writing course is for you! This 3-day course will cover some of the fundamentals of effective content writing with sound advice on best SEO practices. 

Upon completion of the course, Poonam Mashru will provide you with a certificate of completion. As an established digital marketing coach, a certificate from her can open a lot of doors for you professionally. 

This 3-day masterclass will cover the following topics spread over 4 modules: 

  • Crucial content writing steps 
  • Content writing principles and processes 
  • Content writing strategies for online traffic 
  • How to write attention-grabbing headlines 
  • Keyword Research (KR) tools and hacks 
  • SEO (Search Engine Optimization) content writing 

With this course, you will learn how to write professional-quality content for entire websites, well-researched articles, SEO-friendly content that is keyword-heavy, attractive headlines, and news article copy. The 4 modules are detailed below: 

Module 1:

  • Building content writing techniques
  • Principles of great non-fiction writing
  • 5 writing exercises
  • Creating writing sets for lists
  • Processes and principles of writing
  • Storytelling techniques

Module 2:

  • Researching your competition
  • Importance of proving the solution
  • Creating a buyer persona
  • Benefits vs. features
  • How to connect with your reader

Module 3:

  • Writing magnetic headlines
  • How to increase your click-through rates
  • Write calls-to-action (CTA) that increase clicks

Module 4:

  • Elements of SEO copywriting
  • Writing useful keywords for search engines
  • Pre-site, on-site, off-site activities
  • Writing articles for Google 

Along with the above-mentioned topics, you will also receive a BONUS content creation handbook, 5 sets of professional worksheets, and recordings of the live sessions for a limited time.

In the market, the value of a comprehensive content writing course such as this one would be ₹2499, but you can attend and get a certificate from Poonam Mashru through Spark.Live for just ₹599. 

This is a 3-day masterclass, 4 - 6 December, 7 - 9 PM each day. Please be on time for the sessions and remember to take copious amounts of notes!

How it Works

  • Session is suitable for age range 18 to 65.
  • Expert can speak languages English.
  • Session would be in English. However, you can request the Expert to converse in any language they know.

Poonam Mashru

Certified Digital Marketing Coach, CEO & Co-Founder of 'Softpro Computer Education,' and Founder of 'DMTI SOFTPRO'

Poonam Mashru is a digital marketing expert with over 28 years of experience in the fields of marketing and PR (Public Relations). As a digital marketing coach, she has trained over 25K students in digital marketing, social media, and content writing.

Acknowledged as one of Mumbai's best digital marketing trainers, Poonam has been working in a number of different profiles:

  • Seasoned web and mobility solution consultant
  • Content writer
  • Author
  • Blogger
  • Self-help coach

She specializes in various industry verticals, such as: 

  • SEO (Search Engine Optimization)
  • Social media engagement
  • Marketplace development
  • Directory portals
  • Social networking platforms
  • Smartphone applications

Poonam founded Softpro Computers Education and DMTI (Digital Marketing Training Institute) SOFTPRO back in 1992. Throughout its course of 28 years, her institute has been a pioneer in promoting digital marketing versus traditional marketing and has over 1500 successful campaigns under its belt. 

To enhance her content writing skills and to gain better insight into consumer behavior, Poonam has completed a course in Psychology as well. 

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