Online Content Marketing & Email Marketing Blueprint for Aspiring Content Creators: With Certificate of Participation


10:00 AM on Sun, 24 January

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Rs. 0 for 180 Minutes Session



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If you’re interested in marketing your business online (and who isn’t at this point), you can’t escape hearing about Content Marketing. It’s everywhere you look!

But it can be easy to make mistakes and unwillingly drive potential customers away. Thus, what you need is step-by-step guidance that will explain the latest email marketing techniques and how to use your existing customer base to get maximum benefits.

In this online content marketing and email marketing blueprint workshop, Poonam Mashru will help you hone your skills in the following areas: 

5 Ways Content Marketing Can Benefit Your Brand

  1. How to improve conversion rates
  2. Tips to gain your audience’s trust
  3. How to build your brand identity
  4. Why should you create valuable content? 
  5. How to get hordes of traffic to your site

Email Marketing

  • Learn how to use emails to increase subscribers
  • Email writing is key to your content marketing success
  • Why you should definitely use email marketing for your business
  • Types of email marketing
  • Top email marketing automation tools
  • The 5 dos & don’ts you have to apply

List Building Techniques

  • What is list building?
  • The benefits of list building
  • What are opt-ins and bribes!
  • How to create your opt-in?
  • Types of bribes
  • What is a landing page?
  • Formatting a landing page

Please keep a notebook and pen handy to take notes. 

Upon completion, you will be provided with a Certificate of Participation by Poonam through her institute, DMTI (Digital Marketing Training Institute). 

About Poonam Mashru

Certified Digital Marketing Coach, CEO & Co-Founder of 'Softpro Computer Education,' and Founder of 'DMTI SOFTPRO'

Poonam Mashru is a digital marketing expert with over 28 years of experience in the fields of marketing and PR (Public Relations). As a digital marketing coach, she has trained over 25K students in digital marketing, social media, and content writing.

Acknowledged as one of Mumbai's best digital marketing trainers, Poonam has been working in a number of different profiles:

  • Seasoned web and mobility solution consultant
  • Content writer
  • Author
  • Blogger
  • Self-help coach

She specializes in various industry verticals, such as: 

  • SEO (Search Engine Optimization)
  • Social media engagement
  • Marketplace development
  • Directory portals
  • Social networking platforms
  • Smartphone applications

Poonam founded Softpro Computers Education and DMTI (Digital Marketing Training Institute) SOFTPRO back in 1992. Throughout its course of 28 years, her institute has been a pioneer in promoting digital marketing versus traditional marketing and has over 1500 successful campaigns under its belt. 

To enhance her content writing skills and to gain better insight into consumer behavior, Poonam has completed a course in Psychology as well. 

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