The Ultimate Guide to Digital Marketing: 30 Classes

 Availability

Monday - Friday, 6 - 11 AM & 5 - 10 PM

 Program Language

English

Fee Structure

Rs. 715.4 for 2700 Minutes Session

Price

₹715.4 ₹980.0   27.0% off



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Online Class Details

Have you attended Madhuri Lingareddy's demo class for beginners? If yes, then you should do this full 30-day course for just Rs 750!

Effective digital marketing is the only way to get discovered online. In today's world, having a digital marketing campaign adds to your brand value and helps you implement a marketing strategy that portrays your brand's uniqueness.

Learn the basics of digital marketing with certified digital marketer Madhuri Lingareddy - and build an impressive online presence.

Understand the fundamentals of SEO, SEM, SMM, SMO, PPC, Email Marketing, and Content Marketing.

In this session, Madhuri will guide you on the following:

  • Developing a digital marketing strategy
  • Identifying the right social media platforms for your enterprise
  • Designing an effective action plan
  • Choosing topics for your marketing communications
  • Recognizing the ingredients of your digital marketing plan

This 30 Session Digital Marketing Class will cover the following topics spread over 5 modules: 

 Digital Marketing Orientation Sessions


  • Introduction to Digital Marketing
  • Types of Digital Marketing
  • Introduction to Analytics
  • Introduction to Competitive Analysis
  • Media Marketing Strategy
  • Setting up Goals

Introduction to WordPress


  • WordPress basic
  • When to choose WordPress
  • Advantages of WordPress

Search Engine Optimization


  • What is SEO
  • Why SEO is important in this Digital Era
  • How Search Engine Algorithm works
  • Updates & New Algorithms released by Google

Google Adwords Course Content 


  • Introduction to Search Engine Marketing
  • How SEM is Different From SEO
  • SEM v/s SEO
  • Introduction to Google Adwords
  • Adwords Account Structure
  • What is Conversion tracking
  • How to get Conversion tracking code
  • Conversion tracking code integration
  • Difference between Remarketing code and conversion tracking code
  • Google Analytics integration with Adwords
  • Adwords Campaign types
  • How to choose the right campaign for your business
  • Campaign set-up
  • Ad groups purpose
  • Ads and keywords metrics
  • What is keyword research
  • Methods of keywords research

Social Media Marketing 


  • Introduction to social media marketing
  • Types of social media Marketing
  • Twitter Marketing
  • Linkedin Marketing
  • YouTube Marketing
  • Facebook Marketing
  • Pinterest Marketing
  • Instagram Marketing

In addition to this, you will learn about Email Marketing, App Marketing, Adsense, Content Marketing, Affiliate Marketing, and Analytics.

Upon completion of this course, you will be given a Certificate of Completion.

About Madhuri Lingareddy

Digital Marketer

Madhuri Lingareddy is a Certified Digital Marketer with over nine years of professional experience. Madhuri holds an MBA and has worked with top MNCs.

She has expertise in SEO, SEM, SMM, SMO, PPC, and Email Marketing. She has been successful in developing training plans and supplementary materials to help students excel. As a trainer, she has trained over a thousand individuals, corporates, and institutions.

Connect With Expert

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