Branding is what other people think about you and your company. And visual identity is a very important aspect of brand identity - from the design and typography in your logo, the look and feel of your website, the colors used, and so on. Strong visuals have a dramatically positive impact on the consumer if done right.
It is not just important to get a well-designed brand in place; it is equally important to have brand consistency across multiple products or platforms. This will contribute to your USP, or Unique Selling Point.
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